Now, why should you listen to me ?
I’m Matt.
I run a successful conversion rate optimisation rate agency, called Step Labs.
We’ve worked with over 75 brands optimising every aspect of their website from home pages, product display pages, shopping cart pages to about us pages and landing pages.
We are currently Replo’s number 1 partner and are working with multiple 7 to 8 figure brands in the ecommerce space like KIneon and Big Horn Golfer.
In the time that we’ve worked with Kineon, we have helped them grow from 6-figures a year in revenue to 7-figures a year. You can read all about it here.
Section 1: Your Product Carousel
Your product carousel is a critical element of your product display page. It should feature between 6 to 8 high quality product photos that showcase the product from different angles and in use.
The images in the carousel should not only highlight the key features of the product, but also demonstrate how the product looks and functions in a real-world setting. This will help customers get a better sense of what the product can do and how it might fit into their lives.
In addition to the product photos, the carousel itself should be easy to navigate. Customers should be able to quickly scroll through the images and zoom in on any details they want to see more closely. A sticky carousel on the desktop site can also be a great way to keep the product visuals front and center as the customer scrolls down the page.
Section 2: Your Product Information Box
Make sure to have clear pricing.
Don’t hide your shipping prices or tax prices!
Hiding your product pricing will cause visitors to trust you less when they go to checkout.
If you’re having a sale use red strikethrough pricing to show the difference between the previous price and the new price.
Social proof like star rating and review counts are a must have.
These build trust around your product.
New visitors see each review and each star as someone who bought your product before and liked it enough to comment about.
This becomes a stamp of approval that your product both does what you say it si going to do and is worth the price.
Section 2: Your Product Information Box
The Add-To-Cart button is the most important element of the product page.
It needs to be above-the-fold, and clearly visible among all the other information on the page.
It’s also a good idea to supplement the Add-To-Cart with payment gateway badges. They add another layer of trust and legitimacy to your business which helps improve conversions.
It’s also a good idea to supplement the Add-To-Cart with payment gateway badges. They add another layer of trust and legitimacy to your business which helps improve conversions.
Basic PDP Functionality
Allowing customers to easily select different product variants is a key piece of basic PDP functionality. This includes letting them choose between options like color, size, and style.
Having this selection process be intuitive and convenient is important. Customers should be able to quickly see all the available options and make their desired choice without any friction.
Integrating this variant selection seamlessly into the overall product display page layout can help create a smooth user experience. It's all about making it easy for customers to find the exact product they want and add it to their cart.
Section 2: Your Product Information Box
Guarantees, Features and Trust Badges
Trust badges and guarantees may not seem like much but they go a very long way in reducing a visitor’s anxiety about the product.
They de-risk the product making it easier for visitors to purchase the product as each positive review acts like a seal of approval endorsing your product to each site visitor.
FAQ Section
Always make sure to have an FAQ section answering key questions about your product. This helps reduce your visitors doubts about the effectiveness and characteristics of your products which will make them more likely to convert from visitors into customers.
You can do this like by adding the most important FAQs using collapsible tabs to the product page itself and then subtly linking to a page of even more FAQs.
Section 3: Other Sections
How the product works
If your product is technically complex, then make sure to have a process section explaining how the product works and the benefits of using it in this way.
A simpler product lends itself to a section that explains its creation to customers and highlights its unique selling point which separates it from its competitors.
Section 3: Other Sections
Comparison Table
A comparison table will help highlight your brand’s and product’s advantage over your competitors. This reduces the resistance that visitors will feel when making a purchase because they will have a clearer understanding of your product.
Reviews App
A reviews app is another must have to both collect and display user product reviews. Reviews act as social proof and are the best way to add legitimacy to your product. Each positive review is like a seal of approval that proves your product does what you say it is going to do. The more positive reviews that you have, the more likely you are to convert visitors into customers.
The Benefits of Optimisation
- Boost your Conversion Rates: Turn more of your website visitors into buyers with compelling content and visuals.
- Enhance User Experience: Create an enjoyable and effortless shopping journey.
- Stand Out: Highlight unique selling points and build trust to outshine your competitors.
- Increase SEO Visibility: Attract more organic traffic with optimized content.
- Reduce Cart Abandonment: Address pain points and improve checkout completion rates.
- Leverage Social Proof: Integrating customer reviews builds trust and credibility.
- Streamline Decisions: Provide all necessary information for easy decision-making.
- Improve Mobile Experience: Ensure seamless shopping on all devices.
The Optimisation Strategy
1
Make a copy of the checklist below.
Google Docs
Optimising Product Page Checklist
Welcome to the PDP Essentials Checklists! These checklists are your go-to resource for optimizing your Product Detail Pages (PDP) to boost conversions. Inside you'll find detailed checklists covering all the crucial elements for a top-performing PDP. Let’s transform your PDP, lift your conversion rate, and raise your revenue!
2
Perform an audit of your PDP
Use the PDP Essentials Checklist to audit your PDP, and find out what areas need improvement or are missing.
3
Design a new PDP / Update your current PDP.
Design your PDP to add in the improvements and sections that are missing. Use the in-depth PDP checklist to make sure that your design covers all the aspects that you need to make an elite PDP.
4
Develop and publish the new PDP.
After designing your improved PDP, get it developed and published.
Bonus: Our Offer
We will optimize your entire website, including your homepage, PDP, cart page, checkout page, and other pages.
We will help you scale your revenue more efficiently through website split-testing, design & development.
To put you on the path to reach 6-8 figures a month in revenue.
If your interested, book a call with us here;
Calendly
Discovery Call (Revenue Optimisation) - Matthew Attalah
This discovery call is built for 7-8 figure DTC brands looking to make more money from their website!At Step Labs, we specialize in designing and implementing revenue optimization strategies built around effective split testing.In this discovery call, we will dive deep into understanding your